RMA worked with PR agency, Kinross and Render to help re-brand BIFA. This was part of a new membership drive. The re-launch package the new identity, stationery, various forms and internal documents, press folders, and event graphics.
The identity was designed in 1988 and was used for nearly 20 years. The current BIFA identity still uses the typography and colours and a red directional arrow.
RMA used deeper versions of the traditional British flag colours blue, red and off white.
The typography harks back to 1950s BOAC
The icon suggests several aspects of the organisation - the globe, movement and the four modes of transportation - sea, air, road and rail.